NOTE: This brochure is a prime candidate for CODE...ing
an acronym for Create Once Deliver Everywhere

---

In this example, the printed piece would stand alone as a brochure, then the graphics and the layout philosophy would be used as a template for a web site. A PDF file would be created, downloadable to any local machine for off-line viewing in a situation where one would not be connected to a network or the Internet (say on a laptop out at a client's site where a salesperson wanted to show the benefits of a certain product while not able to connect to a network for support). Additionally, a Powerpoint Slide Presentation can either be created at this time (as an additional marketing tool) or files can be set aside for its later development.Finally, a CD-ROM would be cut to archive all of the appropriate files so that the job could be updated later and still retain all of its master documents in one easily accessible place.